Great content gets skipped all the time. Most blog readers are scanners, not readers… they glance at headlines, sub-headlines, bullets, and images, then decide in seconds whether your post is worth their time. Packaging is what wins or loses that decision. Here’s how to package your content so it actually gets read.
Most bloggers brainstorm content ideas from their own brain. That’s why they run out, and that’s why what they produce often misses. There’s a better approach… start with a 7-word question. Here’s the question, how to ask it, and what to actually do with the answers.
I personally use a spreadsheet to manage my editorial calendar. My spreadsheet is hosted on Google Drive that way it is shareable with others. And the nature of a spreadsheet means that I can have columns for any field I want. And, here are the fields which I personally use.
I have been blogging for a long time now and during that time, I’ve had many different styles of content planning. I’ve tried the “no planning” approach, where I’ve sat down knowing I needed to write something but had no idea what the hell to write. Been there, done that. 🙂 I’ve done the “mini planning”…
I used to run a blog that required more content than I cared to write. So, I hired writers for my blog. Here’s what I learned about finding, qualifying and paying bloggers for hire.